5 Social Media Software Options to Boost Your Company’s Digital Presence

Finding the best social media software to boost your company’s digital presence can be a
nightmare — especially if you have no idea what you’re looking for. Every software
company will tell you their product or service works best. The honest truth is that you
shouldn’t limit yourself to one software to execute your overall social media strategy.
There’s a wide range of different social media software on the market that all work great
but do different things. A more holistic approach to these products and services will
strengthen your company’s digital presence in a well-rounded manner. To make your life
easier, we’ve put together a list of five social software that fit the bill.
BuzzSumo
Having a hard time finding new content ideas? BuzzSumo may be your saving grace. This
software does a variety of marketing tasks, but their bread and butter is helping you
discover new and popular content on social media.
All you have to do is run a topic or keyword search, and you’ll be able to access a list of
recent and trending posts. You won’t have to manually search relevant content topics and,
thus, focus your content marketing efforts elsewhere.
Another great feature is the ability to connect with industry influencers. BuzzSumo makes it
easy to get in touch with relevant influencers with similar keyword content as yours. This
can lead to some excellent social media collaborations down the line.
Canva
While Canva is technically a graphic design tool and not social media software, per se — it is
a content marketer’s best friend. Its simple interface makes it extremely easy to use for
marketers looking to create ads or spice up their social media posts with a custom design.
There are also plenty of great templates to choose from, which you can easily place your
content into. Photoshop is great, but Canva is much easier to use for content marketers

who aren’t necessarily graphic designers at heart. You can even create a compelling
Facebook ad in minutes with this wonderful tool.
Ghostit
A lot of software call themselves an all-in-one content marketing platform, but Ghostit truly
is. An up-and-coming player in the social media auto posting software space, their platform
is designed for everyone, from social media newbies to seasoned vets.
Ghostit tells your business everything it needs to know about its social media efforts.
Machine learning will help you identify target audiences and the most effective social
media channels. Since it’s also a powerful social media auto posting software, you’re also
able to schedule Facebook, Twitter, and LinkedIn posts with the click of a button.
Later
If you’re looking for a scheduling platform specifically designed for your Instagram
marketing efforts — Later is a great option. Their software can draw key Instagram
analytics so your business has a stronger presence on the photo and video-sharing social
media channel.
Later can also help you build more cohesive Instagram stories. You can storyboard your
entire concept and drag and drop images that are automatically resized to fit the format.
This also allows you to create thoughtful CTAs in advance so you can drive more traffic to
your site.
TweetDeck
Deciphering tweets and choosing which ones to engage with is next to impossible unless
you’re looking at your feed 24/7. TweetDeck allows you to streamline the process and
follow relevant accounts to see what content to like, retweet, or comment on.
You can even divide their easy-to-follow tweet towers into specific topics. One can be for
accounts specifically catered towards marketing while another can be all about IT. You can
customize these towers to fit any category you want. It can be as broad or specific as
desired, depending on the accounts you follow.